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Dolmio: The Battle of Dinnertime
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Mars Food has released the latest advert via AMV BBDO, London, in its Dolmio “No Drama” campaign. Building on insight that gathering the family to the table for dinner can be the most difficult task parents face every day. ‘The Battle of Dinnertime’ film brings to life a dramatic metaphor for the myriad of dramas all parents face at mealtimes. The film introduces two armies; one made up of parents, the other all their children. We see an epic confrontation between the two sides across a ‘battlefield’ where they clash to try and persuade them to come to the table for dinner. We see the massed ranks of beleaguered parents battle in vain for the attention of their otherwise preoccupied children. Thank goodness then for no nonsense Dolmio Spaghetti Bolognese which brings peace and order to the chaos.
Planner: John McDonald Related
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