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Web Film
bgon: Sell Your Sh*t
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What happens when junk is personified? Boutique advertising agency FEAST was given a rare gift when their client allowed them unprecedented creative freedom to make something that would catch the attention of their core market: college students. This quirky short film was created for a mobile app called "bgon", a startup buy-and-sell platform exclusively available for students.
This comedic spin on his excessive lifestyle embraces college humour and includes awkward scenarios at school, with his friends, and even during romantic moments. Imagine trying to chill out in this guy's room! In a time where marketers heavily emphasize creating 6-second ads that cater to the supposed "shorter attention spans" of younger audiences, FEAST decided to capture their attention by doing the exact opposite and create a long-format, story-driven narrative that would keep viewers engaged throughout the piece.
Visual FX / Colour Grading: Alter Ego Post Related |
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