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Busch and Deutsch have put a special spin on pre-roll with the debut of "Tree-Roll," which supports Busch's partnership with the National Forest Foundation (NFF). Viewers who decide not to skip the YouTube ad and stay until the end will have a tree planted by Busch on their behalf, equivalent to $1 donation to the NFF.* Giving people the power to actively contribute to the cause, in an unmistakably Busch way, was important to Busch and creative partner Deutsch.
Other credits
Busch:
NA Marketing: Marcel Marcondes
Value and Beyond Beer Brands: Chelsea Phillips
Director, US Value Brands: Daniel Blake
Brand Manager and Digital Brand Manager: Conor Mason
Deutsch Creative Credits:
Office: New York
Chief Creative Officer: Dan Kelleher
Executive Creative Director: Jeff Vinick
Creative Director: Heather English
Creative Director: Marques Gartrell
Copywriter: Breyden Sheldon
Art Director: Kelsey Heard
Director of Integrated Production: Joe Calabrese
Producer: John Hatheway
Assistant Producer: Halley Mangano
Director of Integrated Business Affairs: Maria Taris
Group Director, Integrated Business Affairs: Stacy Schwartz
Sr. Business Affairs Manager: Dawn Doumeng
Project Manager: Ashley Heisner
Account Director: Andrew Arnot
Account Supervisor: Madalyn McLane
Production Company: Steelhead
Director: Joe Pernice
Executive Producer: Jeff Morgan
Director of Photography: Tom Petersen
Editorial Company: Steelhead
Editor: Cohen Anderson
Assistant Editor: Matt Mullen
Post-Producer: Samantha Addy
Executive Producer: Jeff Morgan
Telecine: Steelhead
Colorist: Juan Guzman
Original Music: JSM
Chief Creative Officer: Joel Simon
Exec Producer: Jeff Fiorello
Arrangers: Joel Simon, Nathan Kil
Producer: Norm Felker
Please contact Vonda LePage (Vonda.LePage@deutsch.com) to request additional information or materials from this campaign.
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