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ACRONYM: Dear Young People
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Nail Communications has teamed up with progressive organisation ACRONYM to develop and launch spots starring condescending older people with the goal of spurring young US voters to register to vote and show up to the polls on Election Day. According to Alec Beckett, creative director at Nail, “Every election we tell young people to vote and they don’t vote. What if we told them not to vote and ‘we’ were the people who vote regularly and have put this country on its current path? The millennial population and the senior population are about the same size. However, only 46% of people 18-34 years old voted in the last election, while 72% of the “Silent Generation” (71+ years old) voted. This discrepancy in turnout is the simple reason that Trump is president, health care is not universal, mentally ill people can buy guns and a thousand other issues - big and small - that are not the way America’s youth would like them to be.”
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