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Nike: Just Do It
In Asia, Taiwanese people are widely considered humble to a fault. Many see their politeness as a weakness. This film via Ogilvy, Taiwan, embraces the respectful and humble nature of Taiwanese athletes and shows that when it comes time to play, they don’t pull any punches. For the first time in over 10 years that Nike created a ‘Just Do It’ film specifically for Taiwan. Taiwan is legally know as Republic of China and under the rule of China even though its a completely different state, culture, people. Previously. they have had to use the work from Nike China until this year. It’s the first time Nike is really getting behind them and authentically celebrating Taiwanese culture in a work of this scope and calibre. This is a huge moment for Taiwanese youth to see their culture and language in the mainstream and take pride.
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