Outdoor ad: Daiya: Talking Box shelf "talker"

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Daiya Foods is the category sales leader in non-dairy "comfort foods," from cheezes to cheezecake, pizza to frozen desserts. Campaign is intended to appeal to all lovers of comfort foods, not just the dairy-adverse. Video runs on Hulu, Pinterest, Instagram and Facebook, custom targeted to those in need of comfort, such as, for example, fans of losing sports teams or recent empty-nesters and -nestees. Also, in supermarket aisles, motion-sensitive Daiya Cheezy Mac shelf-talkers (literally) spout lines like the video's "You look amazing today," and "I'm your friend with benefits" (seven love lines in all). Additionally, 500+ actual Daiya Cheezy Mac packages, fitted with button-activated speakers, will be given away promotionally. Agency: TDA_Boulder