Top 6: October 10th 2018
Interactive
RMIT University: Sans ForgeticaTop 6: October 10th 2018
At a time of the year when universities are fighting for the attention of year 12 students who are weighing up their higher education options, Naked, a strategy and creative agency, has worked with RMIT University to develop a campaign with a world-first innovation. Working with researchers and academics from RMIT’s School of Design and Behavioural Business Lab, Naked has created a new font specifically designed and tested to help students remember typed study notes. It’s called Sans Forgetica.
Lynda Cavalera, Associate Director – Brand, Segments & Campaigns |
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