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Top 6: October 10th 2018
At a time of the year when universities are fighting for the attention of year 12 students who are weighing up their higher education options, Naked, a strategy and creative agency,
… read morehas worked with RMIT University to develop a campaign with a world-first innovation. Working with researchers and academics from RMIT’s School of Design and Behavioural Business Lab, Naked has created a new font specifically designed and tested to help students remember typed study notes. It’s called Sans Forgetica.
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Credits
Other credits
Lynda Cavalera, Associate Director – Brand, Segments & Campaigns
Kate Wheatley, Senior Manager Brand & Content, Segments & Campaigns
Damian Sullivan, Digital Media Officer - Brand & Content
Alex Hammond, Digital Marketing Manager
Amanda Smythe, Manager Acquisition Marketing
Michael Sloan, Paid Search & Media Advisor
Stephen Banham, RMIT Typography Lecturer, School of Design
Dr Jo Peryman (née Laban), Chair, RMIT Behavioural Business Lab (BBL)
Dr Janneke Blijlevens, Senior Lecturer Marketing, Founder member RMIT Behavioural Business Lab (BBL)
Tim Kirby, Managing Director
Brett Rolfe, Chief Strategy Officer
Chris Nguyen, Junior Copywriter
Marcus Key, Design Director
Melinda Cole, Senior Designer
Gabriel Mangulabnan, Finished Artist
Claire Cocks, Production & Workflow Manager
Ari Sztal, Group Account Director
Jess Glass, Account Director
Blake Dawson, Senior Account Executive
Melanie King, PR Lead
James Bristow, Editor
Al Green, Animator
AJ Scarcella, Animator
Technology Partner – Orchard
Music – Anton@TrailerMedia