Outdoor ad: ING Direct: PayeTonAttente

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To promote the operation PayeTonAttente (Pay your wait) wherein ING offered to pay clients calling customer service for their hold time, and a Twitter contest that reimbursed tweeters complaining about wait time using the hashtag #PayeTonAttente, Rosapark released a film of a hidden camera operation. During the operation, Rosapark staked out a gas station and asked customers to pay a tax for waiting, just to show how ridiculous it is that companies in France make callers pay for customer service calls, especially when they're on hold.