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Center for Youth Wellness: The Things We Carry
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Advertising agency Evolution Bureau launched a compelling national campaign about toxic stress for Stress Health, a brand it created for San Francisco-based pediatric health care nonprofit The Center for Youth Wellness. “The Things We Carry,” is a $1 million-plus effort to build awareness about adverse childhood experiences (ACEs) and the lingering effect toxic stress has on people’s health throughout life. In the campaign’s centerpiece two-minute film, a young boy wakes up in a makeshift fort/bed and sets about his morning routine. But soon it is clear that his work is solitary—and not about getting himself ready for school. He collects beer bottles, sweeps up broken wallboard and tiptoes across the apartment floor to deliver an ice pack to his abused mother. He stashes the trash he collects in plastic bags and packs them away in the closet. When we revisited him in adulthood as a new dad, guess what’s still there?
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