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Berlei: I Touch Myself
In a world first, sporting superstar Serena Williams recorded an emotive version of breast cancer awareness anthem 'I Touch Myself', as part of an inspirational campaign developed by J. Walter Thompson Sydney, in partnership with Berlei. The ad was launched to coincide with International Breast Cancer Awareness Month (October 2018). Serena's first-ever foray into recorded singing was used across multiple channels in a wide-ranging awareness campaign urging women to 'touch themselves' as the best way to stay on top of their breast health. Serena's 1min20' version of the song spearheaded the new campaign activity via her social channels with a music video directed by Daniel Askill, the Grammy-nominated director of Sia's Chandelier. A 60' version was also developed for TV.
Client: Berlei Related |
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