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Peugeot 508: The Score
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The pleasure of driving has been at the heart of Peugeot’s strategy for the past 200 years. The new global campaign launching today helps Peugeot stand out in a crowded market by enhancing the brands’ cultural capital and valorizes the technical fineness of its cars through an artistic performance.
BETC Paris called on RIOPY, a composer and pianist, known for his work on Oscar-winning Hollywood productions such as “The Danish Girl” and “The shape of water”. Together they have taken up a unique challenge: to compose the first piano piece written to be interpreted by a car, on the largest score in the world.
BRAND MANAGEMENT: Jean-Philippe IMPARATO, Thierry LONZIANO, Nuno MARQUES, Nathalie LEMAITRE, Elodie BUGAT Related |
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