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Missouri Lottery: Cause an Effect, 1
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Johnny Kelly’s typically tactile animated spots for Missouri Lottery depict a miniature academic universe inside a lottery vending machine, to show how profits help to fund the state’s public education systems. The entirely CG sequences show a dollar journeying through the machine and acting as a catalyst throughout various stages of student education. Each room comes to life when the note arrives, and nothing moves unless it is powered by the dollar.
Agency: Barkley
Executive Director May: Scheve Reardon Related |
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