Globe Telecom: Thank You

Globe Telecom recently spearheaded a campaign for National Teachers’ Month, celebrating the unwavering passion of all our teachers. The campaign launched with a film developed by J. Walter Thompson Philippines, produced by Artillerie Media and directed by AF Benaza. It centered on the insight that many teachers still have to work with broken down and near-obsolete teaching tools every day. The film’s characters were taken from the perspective of the said teaching tools—a dimming overhead projector, a dilapidated manila paper,—and an outdated computer. All of them worn out from years of use. In the film, they narrate their admiration for their teachers, recounting the years they spent together. After feeling the years catching up to them, the three teaching tools bid farewell to their long-time partners, making way for modern teaching aids— digital projectors, tablets, and mobile internet modems,— to provide better help for the teachers.