TV ad: Gemfields': Every Piece Unique

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Gutenberg Global, the creative production business, of DDB Group, has produced an animated TV advertisement highlighting Gemfields’ commitment to responsibly sourced coloured gemstones as part of a global advertising campaign. The film is set in a contemporary art gallery. When the gallery closes for the night, a number of sculptures come to life, including a faceted female form made half from emerald and half from ruby and a rhinoceros. Each art piece moves in a unique way that reflects their individual look, form and values. There are six hero artworks in total and each of these embody key initiatives that Gemfields want to communicate: Transparency, Sustainability, Conservation, Health, Education and Livelihoods. The Moving Picture Company (MPC) in collaboration with FutureDeluxe produced and directed the campaign film, with MPC Creative designing and animating each art piece using VFX and CGI animation.