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Fox Cricket: Cricket Like Never Before, 1
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Fox Cricket has launched a new campaign via DDB Sydney positioning Foxtel's coverage as 'cricket like never before'. The concept taps into the popular vernacular of 'it's just not cricket', a passionate exclamation that something isn't right if it's not being done properly. The TVC explores the evolutionary moments of cricket throughout the history of the game. Cricket is and always has been a family game, a passion that has been passed down through the generations. As it has been embraced by each new generation, they have also brought new ideas to game. Because of this, cricket has undergone some significant revolution over the years. And despite initial misgivings, these changes have only made the game better and helped in to thrive. This summer, families across Australia are getting ready for another cricketing revolution on Foxtel. One that will continue to make the game we all love even better.
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