St John WA: Tiny Tots - Stairs

All parents know the dangers of common household products. But these products are so familiar that it can be hard to break out of the everyday and take action to learn how to prevent death or serious injury for our little ones. We want to demonstrate how kids see these common hazards: not as scary threats to be avoided, but as tempting treats to be enjoyed. By cutting through the regular radio noise with these ads, we can help shake parents out of their apathy and think more seriously about taking a St John Tiny Tots First Aid course.