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Outdoor
Golden State Warriors: Game Recognize Game Design System
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In the Warriors’ final season playing at Oracle Arena in Oakland, ‘Game Recognize Game’ is a dedicated campaign to recognize the famously loyal fans who’ve supported the Warriors across five decades of history. ‘Game Recognize Game’ celebrates the franchise’s legacy in Oakland through novel pairings of Warriors players -- old school and new -- that have given fans reasons to cheer for 47 seasons. Out-of-home executions juxtapose images of iconic Warriors across the decades playing alongside today’s fan favorites including Klay Thompson, Draymond Green and Andre Iguodala. TV spots give viewers the thrill of a cross-generational Warriors game where past legends like Rick Barry and Baron Davis make plays and drain shots alongside Steph Curry and Kevin Durant.
Design director: Jennifer Kellogg Related |
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