 |
Tv
Jaguar: Electrical Storm
This is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
Actor Eva Green has a rather unusual co-star for Jaguar's new global advertising campaign that launches today across TV, cinema, digital, print and social media. The Casino Royale and Penny Dreadful actor stars with a CGI jaguar and the all-electric Jaguar I-PACE performance SUV in the launch film for the new campaign. It shows Eva walking with a life-size, computer generated jaguar before driving her I-PACE in a dramatic electrical storm, delivering the line: "It's just electricity nothing to be afraid of". The I-PACE is Jaguar’s first all-electric car, now on sale around the globe and lauded by many industry experts as the world's first Tesla beater. This innovative new battery-powered SUV is capable of sprinting from 0-60mph in just 4.5 seconds and can travel 292 miles on one charge. The campaign also showcases Jaguar’s award-winning PACE family of SUVs. Further films will feature the E-PACE compact SUV and the F-PACE performance SUV (2017 World Car of the Year) in a spot featuring Thure Lindhardt, star of TV drama The Bridge.
Stills Creative Direction: Richard Blisset & Lee Aldridge Related |
The Best Ad JobsRetrieving latest jobs
advertising news |
 |
