Home Loan: Everlasting Love

The insight for Virgin Money was a simple human truth: a home loan is for a long time. It’s a relationship, a commitment. It should mutually rewarding, not one-sided. The thought was to find couples who’d been together for a long time and were still in love, still attracted and still going strong. True Everlasting Love. BWM Sydney found the most amazing couples – 57 + years married, still active, still in love. Successful long-term relationships. The campaign has generated approx $1 million worth of free PR for Virgin Money – and the TV hasn’t run yet. They have even broken a world record at their event on Bondi Beach, where 278 couples renewed their vows.