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Etat Libre d'Orange: I Am Trash
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A few months ago, a teaser film gave rise to a bold initiative by Ogilvy in Paris and luxury French perfumer, Etat Libre d'Orange, to co-create a new perfume fragrance made from the exorbitant amount of waste that is left over from the industry's process of fabricating perfume. The two are pleased to announce that their first signature scent has launched : I am Trash, Les fleurs du Dechet. To accompany the launch of the most wanted scent made from the unwanted, the Ogilvy creative team in Paris immersed themselves in their partner's marketing archives to retrieve old, dated, used printed materials to create a fully new recycled outdoor and digital (Gif format) campaign. The result is a series of 6 original pieces that come to life on social networks.
Managing Director : Emmanuel Ferry Related |
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