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Virtuo: Start Your Journey
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After winning mobile-based car rental agency Virtuo in a pitch this past May, independent Parisian agency 84.Paris is excited to launch the application’s new communication strategy. The app, a revolutionary car rental start-up that allows users to reserve and access their car conveniently by phone, is highly acclaimed by users and an Editor’s Pick in the Apple Store. For the new brand platform, 84.Paris came up with a series of digital activations that highlight the fact that Virtuo is more than just a service - it’s the starting point for adventure.
Strategic Planner : Nicolas Camillini, Charlotte Faure |
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