Kathmandu: World Ready with Caroline Bellamy in New Zealand

Kathmandu is launching its first ever global campaign Kathmandu World Ready to raise the profile of the outdoor brand both locally and globally and accelerate its momentum as a leading travel and adventure brand. Developed in house by the Kathmandu creative team, the new tagline and campaign “World Ready” encapsulates what Kathmandu is all about, giving travellers the confidence to take on adventure, anywhere around the globe. The campaign is based on a simple customer insight; when you travel, you learn. Becoming World Ready is about preparing and educating travellers through expert advice and with engineered products designed especially for travel and adventure. The campaign will also empower Kathmandu team members who are travellers too, encouraging them to impart their knowledge to customers heading on adventures.