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Ministry of Health: The Spot That Saves Lives


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HIV has increased by 96% since 2010, figures that have as protagonists young people from 15 to 29 years. For that reason, the HIV Prevention campaign of the Government of Chile, created via Y&R, Santiago who needed to act in a different way and deliver more than just a message. They had to motivate them to take the Rapid HIV Test.
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Digital Executive Chief Officer: Andrés Diaz

Photographer: Jota Velásquez

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