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Top 6: October 31st 2018
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Volvo Excavators: Pump It UpTop 6: October 31st 2018
In the film – a comic nod to the action movies that Dolph Lundgren is renowned for – a line-up of Volvo excavators weighing between 1.5 to 95 tons are put through their paces in an exhausting assault course. During a series of extraordinary stunts, the machines are seen pulling Dolph Lundgren atop a huge concrete block across an unknown desert location, flipping gigantic tires across a muddy track and taking part in what is thought to be the world’s first ever excavator pull-up – fulfilling the film’s final message that they really are ‘excavators for any challenge’. All of this is set to the iconic beat of the 1989 hit song ‘Pump up the Jam’ by Belgian music group Technotronic. Agency: Forsman & Bodenfors
Account Supervisor: Cilla Pegelow Related
Volvo Excavators: Pump It Up - Behind The Scenes
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