Pointsbet: Pay 'Em Out Early

Following a strong local launch in 2017, Australia's fastest growing online bookmaker, PointsBet, is poised to break into the highly lucrative American market. Searching for the answer to establishing themselves in the US market, PointsBet found 'The Answer' - 11x All-Star, MVP and NBA Hall of Famer, Allen 'The Answer' Iverson. After successfully establishing the brand at home, Melbourne independent Fenton Stephens handled the creative, employing The Pound's Dogboy to direct the spots. The campaign was shot on location in New York, with Minus L assisting with production on the ground.