A bear is caged and brought to a laboratory to be strapped down, shaved, injected with chemicals, cut open, killed, and thrown away. But this time, it’s not a real bear; it’s a … read morelittle girl’s lost teddy bear. PETA and VMLY&R are launching a new campaign, led by a short film 'The Bear', to raise awareness and educate people on the realities of animal testing. By using a stuffed bear, the film shows the cruelty that animal testing actually entails – without making viewers shut off from a heavy topic. The use of the teddy bear also ensures playability through social media 'graphic content' filters, allowing for social discussion and shareability around an important issue.
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