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Ad Council / AdoptUSKids: First Date
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The Ad Council has launched a new series of public service advertisements (PSAs) created pro bono by advertising agency Forsman & Bodenfors New York. The campaign, "Firsts," highlights the importance of adopting teens from foster care and emphasise the many “firsts” families experience when adopting a teen from foster care. Many parents look forward to their journey of raising a family and experiencing “firsts” with their babies—such as first steps and first words—but often don’t think of first experiences with teens. The new creative, an extension of the campaign’s successful “you don’t have to be perfect to be a perfect parent” strategy, highlights the impact of adopting teens from foster care and showcases that there are many “firsts” for families to share, regardless of their child’s age.
Planner/Strategist: Hudson Sullivan Related |
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