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RHB Deepavali 2018: A Magical True Story
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Created by FCB Kuala Lumpur, “Light Up Lives with Tabung Teddy” is the sixth campaign in RHB Bank’s Challenger Series and commemorates the upcoming Deepavali festivities. This edition sees the brand’s challenger spirit manifested in a collaboration with Dr. Madhusudhan Shanmugam of the Teddy Mobile Clinic. This is the first campaign to have a powerful call to action, encouraging the public to donate to the Teddy Mobile Clinic via the creation of RHB’s Tabung Teddy, which will be launched closer to Deepavali.
General Manager: Natasha Aziz Related |
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