So Good: Blazing Pleasure

So Good was launching a new product - Spicy Chicken Strip. When everyone focused about the taste, we focused on the after taste - The Spicy Language! It's because they're all got bite by the spiciness of So Good Spicy Chicken Strip, so they will talk with a new language "Spicy Language". We started with the 90 second soap opera parody (Web Film) called "Blazing Pleasure" (Kenikmatan Membara) and spread the spiciness through Radio, Digital & Social Media Campaign, On Ground Activation, etc. Agency: iris, Jakarta