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Direct Marketing
McDonald's: 30 Days, 30 Deals
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McDonald's Australia has transformed Westfield Sydney Tower by projecting a Big Mac pictogram onto it, turning one global icon into another in a new campaign via OMD Create. The projection which sits 268 metres above the city, marked Macca's launching 30 days of mouth-watering deals throughout November via the mymacca's app and the very first offer, the Big Mac for only $2.
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