In 2015, a video called 'Say No to Spec' went viral around the world and sparked a dialogue about ending a requirement for ad agencies to produce unpaid creative work in new business … read morepitches. Now the agency behind it, Zulu Alpha Kilo, has launched a follow-up. Called the 'World’s Worst RFP,' the film skewers all the wrong ways to run an agency pitch, from spec creative, the sheer number of agencies invited, to how people behave during presentations. Inspired by post-game media scrums in professional sports, the film opens with the client and winning and losing agency at a press conference before a throng of reporters.
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