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Volkswagen: Balls to Cancer
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A new film created by adam&eveDDB sees Volkswagen Commercial Vehicles urging drivers to take as much care over their health as they do their vans. The campaign has been created in conjunction with charity Balls to Cancer, which aims to fight cancer with fun, and is being released to coincide with Male Cancer Awareness month this November. In the light-hearted film a driver is collecting his van after it’s been checked over by the Volkswagen Commercial Vehicle technician. The customer is so impressed by the technician’s thoroughness that when he’s told “You’re good to go, unless there’s anything else?”, he replies “Actually, could you have a look at these as well” and drops his trousers.
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