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wwf: Join the Fight for Your World


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As news from WWF’s flagship Living Planet Report today reveals that population sizes of our planet’s wildlife have plummeted by 60 percent since 1970 - less than a lifetime - WWF UK is launching a bold new campaign to mobilise this generation to turn things around. The ‘For Your World’ campaign message is clear - we’re the first generation to know that we’re destroying the world and could be the last that can do anything about it. WWF is challenging people to #FightForYourWorld and consider how the choices we make every day impact the planet – from how we live, the food we eat, to the things we buy and what we throw away. Created by Uncommon Creative Studio, the campaign aims to reposition WWF in the UK and generate momentum for environmental change from grassroots community action through to global decision makers.
Credits Other credits

Media Agency: Vizeum

Account Director: Steven Milburn, Karolina Alas

Founder: Nils Leonard, Lucy Jameson, Natalie Graeme

Planner: Charlie Palmer

Editor: Xavier Perkins

Stock Footage: Jody Winterbottom at The Director Studio

Post Production Company: MPC

Colourist: Philip Hambi

Post Production: Strange Beast (infinity room scenes)

VFX: Fasa Oyibo

Music Supervision: David Bass at Theodore

Music : instrumental version of ‘Animal Parade’, taken from the band Brolin’s album The Delta

Sound Company: Wave

Voice Over: Ghostpoet, [PIAS] Recordings & Jonathan Pryce

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