SportPesa: Take Every Opportunity

Global betting brand SportPesa launched a marketing campaign in the UK over the weekend, encouraging sports fans to take every opportunity that comes their way through an emotive TV campaign. The advertisement, created by global sports marketing agency CSM, is shot from the point of view of the consumer. It highlights the brand’s positioning ‘Take Every Opportunity’ and what this means to their target demographic (18-35 year old males) – seeking out experiences and seizing the moment through the power of sport.