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Currys PC World: The Magic of Christmas Upgraded
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Currys PC World unveils its latest Christmas campaign today, debuting on ITV during Emmerdale at 7pm. The new ATL creative highlights how amazing technology can be used to help customers unlock the magic of Christmas thanks to the UK’s leading electrical retailer. Various scenarios of festive traditions dating back to the Victorian era are used to demonstrate the potential of modern-day technology to upgrade Christmas, positioning Currys PC World as the destination to purchase the latest tech, with its extensive range of products at competitive prices. Agency: AMV BBDO, London
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