Parque Arauco: Turtle

In Parque Arauco we decided to create awareness about one of the most common problems that Malls face, the unnecessary use of plastic straws. With the objective of encouraging better behaviors to make a more responsible and sustainable world. That’s why, we decided to motivate our visitors to stop using straws in our food courts, through a series of advertisements that by the direct allusion of the damage caused by plastic in different species habitat, showing them that their most innocent actions can turn into terrible crimes. Agency: Sistole