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littleBits: Windmills On Mars?
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Los Angeles based Team One, Publicis Groupe's fully integrated advertising, digital and media agency, is behind the delightful stop-motion animation creative campaign for littleBits’ new line of inventor kits, which use science, technology, engineering, art and math (STEAM) to encourage kids to live beyond the instruction manual and invent the world they want to live in. Team One partnered with ShadowMachine, one of the top animation studios in the world, to create three 30-second stop-motion animation spots showing how the Base Inventor Kit, the Electronic Music Inventor Kit and the Space Rover Inventor Kit challenge kids to build and customize fun, playful inventions. Inspired by makers, breakers, tinkerers and troublemakers, Team One conducted interviews with real kids to ensure that each video captured the ethos of littleBits’ #MakingChangemakers philosophy by drawing on kids’ limitless imaginations. The full campaign involved seven animators and over 150 hours of shoot time.
Janet Anderson - Associate Director of Business Affairs Related |
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