RXBAR: A Small Blue Billboard

Wieden + Kennedy Portland has used a no bullshit approach in a new outdoor campaign for protein bar company, RXBAR. Using a keep it simple approach the posters states the facts and no bullshit - describing the ingredients of each bar or describing the actual poster. Some of the No B.S headlines read as follows: “Peanut Butter has twelve letters in it”. “Food”, “Some words on a wall”, “Really big words”, “Barely noticeable RXBAR poster in times square”, “Product Shot”.