TV ad: Zulu Alpha Kilo: World's Worst RFP

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The World’s Worst RFP skewers all the wrong ways to run an agency pitch: requiring spec creative, inviting dozens of agencies to participate and permitting unclear pitch requirements, just to name a few.
Inspired by post-game media scrums in professional sports, the film opens with the client and winning and losing agency at a press conference before a throng of reporters. Along with the video, Zulu Alpha Kilo consolidated observations about the pitch process into a thought-leadership piece at smarterpitch.com. We’re also inviting clients, agencies, pitch consultants and other industry players to add to the list by using #smarterpitch.