Print ad: McDonald's: Picnic

This is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.

After launching table service and door-to-door delivery, McDonald's France is now hitting the road for its latest campaign. Developed by TBWAParis, the ads are composed of a series of pictures reminding us that the humble drive through is a small moment of happiness in a sometimes stressful life. This campaign is based on the insight that after a bad day or a long journey, going through McDrive can feel like a moment of comfort that'll give you your smile back.