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Age UK: The Ribbon, 1
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Age UK has this week released its Christmas campaign, 'No one should have no one to turn to', created by Brave. The campaign of two TVCs, produced by Darling Films and titled ‘We are Here', highlights some of the challenges that older people often have to deal with but which are so much harder to bear if you are facing them alone. Directed by James Lawes, the films show how Age UK’s Advice Line can help older people who are struggling. Viewers follow the ribbon of Age UK’s logo as it passes people across the country at the moment they reach out to the Charity for support.
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