TV ad: ALDI: Kevin the Carrot and the Wicked Parsnip

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He was nearly toast after a perilous accident, but now, supermarket Aldi has announced that Kevin the Carrot is back, reviving his role as the UK’s favourite Christmas hero with the campaign launching on Friday 9th November at 7pm during ITV News. The 60 second film follows the Aldi Christmas teaser, which has been playing out to audiences over the last week. Viewers have been left in nerve-wracking suspense, guessing whether Kevin survived after crashing his truck in treacherous conditions in the snow. The 2018 campaign, which will run in the UK and Republic Ireland, has been created by McCann UK following the highly successful debut of Kevin in 2016 and then his return in 2017.