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Mahindra: The Wanderer
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No matter how small or big, always being up for a challenge is something that is engrained into the Mahindra brand’s DNA. Mahindra is a challenger brand. That’s why we wanted to challenge the normal way of doing things with the new Mahindra Pik Up television commercial. The idea was to play into the big brash bakkie ads that we have become accustomed to. We wanted to push against that perception, that bakkie’s are made for the tough and rugged outdoors, but showing that in a Mahindra, the tough and rugged outdoors, is actually made easy and simple. Ridiculously easy at times. Agency: Joe Public United
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