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EnBW: Voll Auf E / Rocking on E
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After their huge success in late 2017, the stoner birds are back on the wire. And this time they not only get high on the green electricity provided by German energy supplier EnBW, but they also get a first-hand experience of how this energy is used to juice up modern E-Mobility services. The ‘Voll auf E’ campaign, from agency Jung von Matt/Neckar and director Hans-Christoph Schultheiss, brings another comedic script to life, in which our three birds and their furry friend, question whether they are hallucinating when they are introduced to a state of the art, dancing E-bird, who is ‘Rocking on E’. The team’s interpretation of the script focused on further spicing up the narrative from last year’s campaign, with a more surprising plot, stronger character-building and, a recognizable soundtrack.
Account Director: Meike Hagner |
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