WPP agencies Grey, Town Productions, Kantar TNS, Lightspeed, Finsbury, BCW, The Social Partners and MediaCom have worked in partnership with the UN Department of Public Information (… read moreDPI), the United Nations Office at Geneva, the United Nations Framework Convention on Climate Change (UNFCCC) and Facebook to develop the multifaceted campaign, with support from Circle AI, Whalar, ITB and Getty Images. Sir David Attenborough, one of the world’s most famous naturalists, will bring the voice of millions of citizens to the UN Climate Change Conference later this year as part of a new UN campaign, the People’s Seat.
The initiative will allow people from around the world to watch and have their voices heard during the critical climate summit COP24, held in Poland from 2-14 December. To launch the campaign, Sir David Attenborough and environmental campaigner Kathy Jetnil-Kijiñer are calling on people to share their experiences and opinions on climate change using the hashtag #TakeYourSeat. These messages will then help shape the People’s Seat Address Sir David gives to the assembly on 3 December.
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