DB Export: Beach

No stranger to sustainability, DB Export has just released a series of newspaper ads printed on radio via Colenso BBDO and Franklin Rd. The long-running “Drink DB Export, Save the Entire World” platform was built on giving the simple act of having a beer a higher purpose. This latest iteration consists of three ‘full-page radio’ executions, each describing a traditional newspaper ad scene in tongue-in-cheek detail.