Print ad: Child Focus: The Missing Stamp, 1

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Top 6: December 5th 2018

Child Focus, the Belgian Center for Missing Children, celebrates its 20th birthday. In honor of this we got the chance to design a national stamp. The stamp had to embody all missing children, without losing the emotional side of these stories. So we started off from the central excruciating emotion that all families of missing children have to endure: loss. We wanted to show the void in the life of these families in its most pure form. We did this by doing the opposite of what people expect on a stamp: we didn’t show a portrait.
Instead we used its absence as the central design element. Effectively saying everything by showing nothing. Agency: Wunderman Antwerp.