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McDonald's / UberEats: Passing Ships
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To promote its relationship with UberEATS, McDonald’s releases two new 60-second spots which take a look at the real reasons we end up getting take out. Created by Leo Burnett and directed by Tony Barry at Knucklehead, ‘Passing Ships’ and ‘Play Date’ subvert the fast food advertising genre to feature two very real-life, emotive and relatable situations, all shot in an intimate way with a non-predictable storyline. ‘Passing Ships’ reveals the challenges of a loving couple whose vastly different work schedules mean there are rare special moments together. ‘Play Date’ tells the story of a frazzled dad who’s pushing his entertaining skills to the max for an excitable bunch of kids. In both situations, they save precious time, getting McDonald’s ordered in through Uber Eats.
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