Reform Political Advertising: Dragon

AnalogFolk is proud to support the Coalition for Reform in Political Advertising in creating and launching its first consumer campaign demanding government legislation to stop lies in political advertising.

The impactful creative uses language and iconography from fairy tales to make the point that fictional claims should have no place in political campaigning, and uses the tagline ‘It’s time to separate the real from the make believe’.

The campaign is running across social media, online and across outdoor sites and encourages viewers to sign a petition at change.org/p/reformpoliticalads that demands legislative change. Executions include Theresa May looking like a pantomime villain, with the headline: "Families pay £1000 more tax a year since the evil curse befell the kingdom." and Jeremy Corbyn dressed as Little Red Riding Hood carrying the headline “10,000 more jobs have been created under the magic rock in the forest.”