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Web Film
Dickies: The Frozen Tundra
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The residents of Green Bay know a thing or two about The Frozen Tundra. And when the white stuff sticks and the wind howls, citizens hearty and heartfelt know it is time for the Dig Out at Lambeau Field. Lambeau’s “The Frozen Tundra” nickname was inspired by the Ice Bowl between the Packers and the Dallas Cowboys in 1967. It’s kismet, perhaps, that Dallas-based Lucky Post contributed to the new Dickies campaign that pays homage to an annual act of team love by a Wisconsin town where football legend lives as true and strong as a winter’s chill. The film commissioned by Dickies and created by Rabbit Foot, was edited by Lucky Post’s Sai Selvarajan with color artistry by Neil Anderson.
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